Many articles stressed these oligarchs’ apparent connections to President Vladimir Putin (e.g. CNN, 3/20/19, 3/22/19), even when the oligarchs in question aren’t from Russia (Fox News, 3/21/19, 5/14/19). Late Show host Stephen Colbert (7/20/17) defined “oligarch” as “Russian for ‘rich guy don’t ask where his money came from.’” (“Oligarch” actually came to English from Ancient Greek.) To be fair, Colbert joked about the selective use of the term—explaining that “over there, the political system is controlled by wealthy elites who buy influence and pull strings of the government, whereas in America, we speak English.”

Director of National Intelligence James Clapper, however, was apparently quite serious with his xenophobic comments that Russians were “genetically driven” to nefarious ends like co-optation and gaining favor. The guest of one Fox News show (5/7/19) referred to a “Russian” before switching that to a “Ukranian oligarch,” suggesting the entire region was an amorphous mass of devious, plotting, squatting Slavs.

There was very little difference between how the three outlets used the term. Fox News was a little more likely to reference Ukraine, primarily because it closely covered the story of Joe Biden’s son Hunter’s connection to a Ukranian business executive, while CNN’s commitment to Russiagate encouraged it to connect oligarchs personally to Vladimir Putin. But overall, the three outlets displayed a shared tendency in how and to whom they applied the word.

While not labeling its own wealthy and powerful elites as “oligarchs,” US corporate media do, as noted, occasionally acknowledge that the United States itself is an oligarchy. But even those admissions are few and far between, appearing for the most part only in articles devoted to arguing exactly that point. Otherwise, the US is overwhelmingly presented as a democracy and a force for good in reporting.

And when a politician like Bernie Sanders suggests that these oligarchs influence the media, senior editors react angrily, claiming he is “ridiculous” and a “conspiracy theorist.” What a strange country the US is—an oligarchy without any oligarchs.

Alan MacLeod is a member of the Glasgow University Media Group. He is author of “Bad News From Venezuela: 20 Years of Fake News and Misreporting.” His latest book, Propaganda in the Information Age: Still Manufacturing Consent, was published by Routledge in May 2019. Follow him on Twitter: @AlanRMacLeod

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