WWE’s CFO, George Barrios recently spoke about how Facebook itself reacted to WWE’s Mixed Match Challenge tournament, which took place on the social media platform.
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Barrios presented at the J.P. Morgan Global Technology, Media, and Communications Conference and discussed a number of topics, including Mixed Match Challenge and how Facebook felt about the product.
“You’re doing something for the first time ever, so it’s hard to have any expectations around it,” said Barrios. I think that goes for Facebook [too]. If you ask them, because we did, what would make this successful for you guys because obviously, that’s a real important thing for us. And I think they’re still determining, you know, what success is. We know what the metric is, it’s time. So, it’s how many people are you reaching, and how much time are they spending. That’s easy. That’s what we measure and are kind of super intense about measuring time and making sure we have our arms around that.
“So, having said that, we’ve took Facebook’s lead, and they seem to be really happy with how Mixed Match Challenge was, or how it performed, so in turn we are too. So we learned some things around the scheduling. We learned some things around the promotion, both within Facebook and externally, and we saw the viewership get impacted with certain things we’re trying. I think we’re in early days.”
H/T to WrestlingInc.com for the quotes.