A big WWE topic going around lately is about the way the promotion books their shows and how most of their talent are not portrayed as big stars because of 50/50 booking.
One person in WWE described the company’s booking and inability to make new top stars. That person said, “What is backfiring is the fact the company, its owners and executives now feel they have to answer for their decisions. `Some people did not like this guy won,’ and then feel the need to explain their own creative process. It’s a defensive posture that permeates even the booking, which is why it’s always 50/50, unless someone has the clout to avoid being in the 50/50 club. But the booking itself becomes defensive. Don’t offend anyone’s fan base. Don’t alienate anyone. Please everyone, at all times, and make either apologies offered or excuses given if the audience presents even the slightest backlash. It leads to no commitment to a decision, and therefore, long-term, long-lasting money situations become harder and harder to manufacture.”
The general consensus is that as long as this is the process, because Vince McMahon has final say on all things, nothing will change until he realizes that a major overhaul is needed.
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(Credit: Wrestling Observer Newsletter)