Gucci joins brands like Calvin Klein, Ralph Lauren, Tommy Hilfiger, and Armani in banning fur in their clothing and accessories. Products, like Gucci’s fur-lined loafers, will be replaced with products made of faux-fur, wool, and new fabrics.
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Gucci’s decision was made by President and CEO Marco Bizzarri in collaboration with Creative Director Alessandro Michele. “Together, by committing to a culture of purpose, taking responsibility and encouraging respect, inclusivity, and empowerment, we want to create the necessary conditions for a progressive approach to sustainability,” Bizzarri said in a statement.
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Gucci also announced they’ll be contributing €1 million ($1,186,415) as a founding partner of UNICEF’s Girls’ Empowerment Initiative. The donation will help UNICEF reach more than 50,000 girls around the world through empowerment programs.
The announcement comes as part of Gucci’s new ten-year “Culture of Purpose” sustainability plan, which underlines Gucci’s dedication to creating a more socially responsible business.