Skip to content
Menu
  • News
  • Rugby
  • Old Skool shoes
  • limerick gaa jerseys
  • f1 t shirt
oumea.com

Protesters burn Nike trainers after company reveals Colin Kaepernick is face of new campaign

Posted on July 18, 2020

Protesters have burned Nike merchandise after the brand announced Colin Kaepernick as a face of its new advertising campaign.

Shares in the sportswear giant fell by three per cent as it gained traction on social media following its choice of the American Football player for the 30th anniversary of its "Just Do It" slogan.

Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday, making it among the top trending topics on Twitter. Many posted images of themselves burning and ripping their Nike trainers and clothing.

Kaepernick, 30, was the first National Football League (NFL) player to protest against racial injustice and police brutality by kneeling during the American national anthem in 2016.

Other players followed suit, leading to a fierce national debate and criticism from President Donald Trump, who suggested players who refuse to stand for the national anthem "shouldn’t be in the country".

Nike called Kaepernick "one of the most inspirational athletes of this generation" as they announced him as a face of the anniversary campaign.

Click Here: gold coast suns 2019 guernsey

The new advert also features tennis champion Serena Williams, and two other American Football players Odell Beckham Jr and Shaquem Griffin.

Critics hit out at the campaign on Tuesday using the hashtag #JustBurnIt – a play on Nike’s slogan ‘Just Do It’ – which trended on Twitter alongside #BoycottNike and #NikeBoycott.

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive? pic.twitter.com/4CVQdTHUH4

— Sean Clancy (@sclancy79) September 3, 2018

Arkansas’ governor Mike Huckabee, father of the White House press secretary Sarah Sanders, has added his voice to the boycott campaign.

Mr Huckabee said on Tuesday he "will not be wearing any Nike products", adding "I guess Nike will now focus on making knee pads".

Country singer John Rich also said he would be boycotting the company.

However retail analysts were divided on whether the heat around the campaign would be a commercial positive for Nike or ultimately alienate and lose customers.

"Old angry white guys are not a core demographic for Nike," said Matt Powell, a senior adviser with market research firm NPD Group.

Nike is a huge business. They’ve calculated risk. They may even have reason to believe this will make the brand more popular which means the guy burning his white air monarchs is in the minority. Bitter pill to swallow, I’m sure. Good luck w the protest. Bet they anticipated it.

— Chris Long (@JOEL9ONE) September 4, 2018

Another analyst, GlobalData Retail’s Neil Saunders, said the campaign will harm Nike in middle America, where it is battlin Germany’s Adidas for dominance in the trainers market.

"The company’s stand may go down well on its native West Coast; it will be far less welcome in many other locations," he said.

A number of high profile figures have supported Nike, arguing the brand was taking a stand on social issues.

Athletes including LeBron James and Kevin Durant showed support, posting images of Kaepernick’s advert on their Instagram profiles.

Especially proud to be a part of the Nike family today. #justdoit pic.twitter.com/GAZtkAIwbk

— Serena Williams (@serenawilliams) September 4, 2018

Williams said she was "especially proud to be a part of the Nike family today".

John Brennan, the former CIA director, tweeted: "Colin Kaepernick drew our collective attention to the problem of continued racial injustice in America.

"He did so not to disrespect our flag but to give meaning to the words of the preamble of our Constitution-‘in order to form a more perfect union.’ Well done, Colin, well done."

Recent Posts

  • Rain Gauge: Measuring Precipitation for Weather and Climate Studies
  • Rain Gauge: A Comprehensive Overview of Its Design and Functionality
  • **How Is Dew Point Calculated**
  • How is Dew Point Calculated?
  • How is Dew Point Calculated?

Recent Comments

    Archives

    • April 2025
    • March 2025
    • February 2025
    • January 2025
    • December 2024
    • November 2024
    • February 2023
    • January 2023
    • December 2022
    • November 2022
    • October 2022
    • September 2022
    • August 2022
    • July 2022
    • June 2022
    • May 2022
    • April 2022
    • March 2022
    • February 2022
    • January 2022
    • December 2021
    • October 2021
    • September 2021
    • August 2021
    • July 2021
    • June 2021
    • May 2021
    • April 2021
    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019

    Categories

    • News
    • Rugby

    Meta

    • Log in
    • Entries feed
    • Comments feed
    • WordPress.org
    ©2025 oumea.com | WordPress Theme by Superbthemes.com
    Menu
    • News
    • Rugby
    • Old Skool shoes
    • limerick gaa jerseys
    • f1 t shirt