It is the latest Silicon Valley trend – a chemically engineered drink that allows the body to achieve the fat-burning benefits of fasting without having to cut back on food.
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Now, San Francisco start up HVMN, pronounced ‘human’, is planning on marketing its product in Britain next year.
The new drink, HVMN Ketone Ester, produces the same effects in the body as days of fasting, a process called ketosis, while allowing consumers to eat whatever they want.
The first product of its kind, it launched in the US earlier this year and costs $33 (£25) for a 65ml bottle.
The company’s CEO, Geoff Woo, told the Telegraph he hopes to make it accessible to British customers in 2018 following its success…
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