German fashion and lifestyle company Tom Tailor announced it continued its growth of the past years and increased sales by 5.9 per cent. The group increased its sales from E 283.5 million in fiscal year 2008 to E 300.2 million in fiscal year 2009. Sales have experienced particularly strong growth in its core markets including Germany, Austria, Switzerland, the Benelux countries and France where the company gained an overall increase of 15 per cent.
The Company took benefit from disciplined investments in its product lines. Strong results were achieved with Tom Tailor’s denim range, which launched in 2007. The sales of the two product lines for men and women rose with 24 per cent compared to fiscal year 2008. The women casual product line also performed strongly with additional sales of 12.7 per cent.
On the results of fiscal year 2009 Dieter Holzer, CEO of Tom Tailor Group commented: “2009 was the best fiscal year in the company’s history. The fact that we achieved this kind of growth in such a difficult year confirms that the initiatives we implemented over the past three years have indeed put Tom Tailor in the fast lane. We want to accelerate growth in the years ahead.”
For the future, Tom Tailor is looking to continue its growth while further increasing its profitability, mainly by further penetrating its domestic market Germany and the international core markets of Austria, Switzerland, the Benelux countries and France. The company intends to keep strengthening its business model by taking advantage of synergies and economies of scale and remaining committed to offering high quality products. The group also wants to continuously expand the area of its controlled sales floor, particularly in the retail segment.
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Launched in 1962, Tom Tailor has 87 own operated stores, an e-shop, 201 franchise stores, 1,108 shop-in-shops – in total more than 5,900 points of sale, and was doing business in 35 countries at the end of fiscal year 2009. In business year 2009, the vertically integrated lifestyle group generated sales of E 300.2 million.
Image: Tom Tailor