UK fashion e-tailer Asos has teamed up with the British Paralympic
Association (BPA) to design formal and ceremony wear for the Paralympics
GB. The online retailer is set to develop a capsule collection for the GB
team during the opening and closing ceremonies of the 2016 Rio
Paralympic Games.
Paralympians Will Bayley, Jordanne Whiley, Sam Ruddock and Lauren Steadman
graced the famous Asos catwalk in London earlier this week, where they met
the design teams who will be working on the formal wear range. Plans for
the formal wear range are already underway, with Asos’s design team using
their design expertise to celebrate “individuality, whilst designing for a
range of body types.”
Nick Robertson, Chief Executive Officer at Asos commented: “We are proud to
be the formalwear supplier for the Paralympics GB team. We are excited at the
opportunity to showcase the very best of our design house by creating a
fashionable moment for the team. At Asos we believe fashion is democratic
and what better platform to celebrate than this?” Between 250 and 300
selected athletes and support staff will be given a capsule wardrobe to
wear to a number of official Paralympic events, including the ceremonies.
“I’m sure our athletes will be just as excited about this announcement as
we are and they’ll be keen to discover what they’ll be wearing in Rio when
they swap their tracksuits for formal wear,” said Penny Briscoe, Chef de
Mission at BPA. “Asos are an established, dynamic brand and our athletes
will exude confidence wearing their designs. We’ll be sending out the right
message to the rest of the world when the team marches into the stadium.”
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