The 19 year old daughter of Yasmin and Simon Le Bon, Amber guest edited the moschino.com virtual boutique. Launched this February, Amber has chosen her favourite looks from the Moschino CheapAndChic collection for a shoot which will be online to coincide with the virtual boutique opening. The aspiring model released an exclusive interview revealing her passion for fashion and creativity passed on by her parents.
Rossella Jardini, Creative Director at Moschino, comments: “Amber is a fresh, sunny and professional girl. I was surprised of her refusal to be defined as an “it girl” and to define herself simply as a modern girl!”
The virtual store reflects the spirit and signature style of the Moschino stores, while at the same time creating an entirely innovative shopping experience. The creativity of the Moschino boutiques will be re-interpreted for the online boutique, where the visuals offer a distinct look for each brand with new virtual graphics.
As well as Moschino CheapAndChic, the virtual boutique will sell clothing and accessories from Moschino, Moschino Uomo, Love Moschino Donna and Uomo Collection’s. All available by logging on to the website. The online store is ‘powered by YOOX’, will be accessible in Europe and the United States. Further expansion is expected in the near future.
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